Massive Attack
Massive Attack reveal super low carbon gig in Liverpool, Getintothis’ Peter Guy looks forward to this ground-breaking event.
Massive Attack have announced a large scale super-low carbon emissions live show for 2020 in Liverpool.
The show, which will take place in Summer 2020 will be produced to support development of the band’s Tyndall Centre for Climate Change Research project.
To achieve reductions in carbon gases, Massive Attack will work with Culture Liverpool and various City Authorities and transport providers as well as their own suppliers to produce a pioneering event.
The pilot will mark the first physical phase to acheive carbon neutral live music – or as near as it’s possible to reach that standard.
This first phase show in Liverpool will see a dramatic reduction of carbon impact on both the band, crew, equipment transportation, production power, catering options, audience transportation, merchandising & show sponsorship.
Massive Attack‘s Robert Del Naja: said: “We’re looking forward to exploring the social and scientific solutions to the challenges we face in transitioning to a low carbon society.
“This project offers an opportunity to work with new and progressive identities in the planning, energy, technology and transport sectors.
“After years of participation in large scale music events that have had questionable sponsors on the ticket & too often, very little enthusiasm for meaningful change.”
No date or venue has been set for Massive Attack‘s Liverpool show, though it will form part of the cultural programme of The Good Business Festival – a new global summit which believes in the power of business to effect positive change.
Claire McColgan MBE, Director, Culture Liverpool and The Good Business Festival: said “As both a festival and a city, we are proud to be working with Massive Attack on this unprecedented event.
“We are committed to supporting bold, positive action and The Liverpool show is a prime example of how change can be driven from leading industry figures, whatever the sector. We’re keen to see how these learnings can be applied quickly and widely to all appropriate content moving forward.”
Massive Attack are grateful for the overwhelmingly positive response we’ve received from our industry in light of the Tyndall Project announcement, & we look forward to the creative, dynamic & positive disruption that must now answer the decarbonisation imperative.
— Massive Attack (@MassiveAttackUK) November 29, 2019
The event will provide the opportunity to test a range of solutions presented in the Tyndall Centre commission report, and allow field-analysts to identify carbon reduction methods that could then be quickly & widely implemented across the music industry.
The band will use the summer shows to collect data and share the Tyndall report with the European festival sector. The band, crew & equipment will be transported to these dates by rail.
Professor Carly McLachlan, Director Tyndall Centre for Climate Change Research, Manchester, said “Climate Emergency requires rapid shifts from theory to practice.
“The Liverpool event offers a great opportunity to bring together the different organisations needed to really reshape the impact of live music events. This collaborative and learning by doing approach will allow a real-world exploration of where the quick and easy wins are, & where we need to work together to tackle the more stubborn challenges.”
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