LIMF 2014 present MTV Brand New ft Ella Eyre, Jess Glynne & Becky Hill: Camp & Furnace, Liverpool

Ella Eyre performing live at MTV Brand New

Liverpool International Music Festival starts with a triple hit of girl power, Getintothis’ Steph Niciu was at Camp & Furnace to witness MTV Brand New with Ella Eyre, Jess Glynne and Becky Hill.

Over the past five years, MTV Brand New has helped launch the career of the brightest and most upcoming pop acts. You know, Adele, GaGa, Tinie Tempah to name a few. Fact is, it’s a great platform for emerging artists to showcase their talent. Last night, saw the turn of Becky Hill, Jess Glynne and Ella Eyre.

The channel collaborated with LIMF to make this the opening night to their festival, which will continue until the end of the month. These women are straining to be massive and we were all ears.

Held in Camp and Furnace, the crowd was young, some even brought their ‘rents and were obsessed with taking selfies. With it being a ‘family gig’, the audience took a while to warm up inside a venue that lived up to its name becoming unbearably hot.

First up, Becky Hill. She was a contestant on the debut series of The Voice UK. Since then, Hill has broken her Reality TV shackles to establish herself as an artist in her own right. Her voice is rich and full of complexity. Her tracks create a chilled vibe. Caution to the Wind has flutters of xylophone and mellow beats. But, undeniably it’s her collabs, including Gecko (Overdrive) that got the crowd revved up. You couldn’t help thinking though, that she really did lack stage presence. With her new single Losing, she kept the crowd on side but only just. Hill barely interacted and was very tentative when she did. Great voice but time will tell whether she can succeed when she hits the big time.

By contrast, Jess Glynne came out with a gusto. She had grit and some funk thrown in for good measure. Her track Home, had a really dirty beat. Her vocal was packed full of ‘tude and featured a soaring falsetto. Glynne was charismatic and enthusiastic, reeling off Rather Be to the delight of the crowd. Right Here was a sure fire earworm. Her performance was effortless and had enough individuality to make you think she is one to watch.

Ella Eyre, well, she was on another level. A lioness with an almighty roar. A gravely tone to her voice that is well beyond its years. Soul meets electro. Impossibly catchy hooks. Eyre is sassy and fierce by definition. With tracks such including Deeper and Comeback, she even managed to handle a technical hitch with feistiness. She was mesmerising and you literally couldn’t take your eyes of her. Just sensational.